The #IAmBauer campaign
by Houston commercial photographer – Nicki Evans Photography
Most of my photographs at the University of Houston’s Bauer College of Business are a work of collaboration. This particular project was no different.
My work for Bauer runs in one of four main ways…web galleries, social media, collateral and/or printed in a magazine. These photographs were instead created to be run mainly as a video for the #IAmBauer campaign.
I’m not exactly sure how all of the initial plans came together. By the time I was involved, I was shown a few sample video clips and asked to photograph Bauer faculty, staff and students for a similar style video. My first though upon seeing the sample was that I needed to attempt to photograph the subject in a Martin Schoeller-esque way…raw and real. In the end, the lighting and facial expressions were the only things actually used to mimic a Martin Schoeller portrait. We instead opted to use a dark backdrop, a less shallow depth of field, a wider crop and a longer zoom. But in essence, I think they had a touch of the same feel to those portraits that I admire so.
I photographed probably 50+ people over the span of a few days to display the diversity that is Bauer…people of all ages, ethnicities, walks of life, religions, and so on.
I was really happy with how the photographs turned out. I think the collaborative process helped make all of our visions for this project come to fruition.
To truly appreciate these photographs though, you need to see the video, the final product, below. Props to my friend Charles Propst, Jr. for his amazing talent in storytelling through filmmaking.
Nicki Evans Photography – 2017
Have camera. Will travel.
Nicki Evans Photography – Houston, TX – Commercial Photographer